Personal Branding Photography
ARE YOU AN ENTREPRENEUR OR SMALL BUSINESS OWNER IN NEED OF HELP TO BUILD YOUR BRAND THROUGH PROFESSIONAL IMAGES THAT TRULY REPRESENT YOU?
Portraits
A portrait is so more than an image of your face. It is a momentary glimpse into you and how you represent your business. With that comes a reflection of your journey, your values, YOU.
It is important to present yourself well and in a professional manner, especially when it comes to business. Portraits are incredibly useful whether you’re looking to get into or continue work in the creative arts, or just looking to get some personal representation.
Portraits can say a lot without you realising. For creatives and small businesses, YOU are YOUR brand. While to some this can seem intimidating, it also a huge opportunity for your branding. Portraits create opportunities for connection between you and your customer, as they will feel as though they know who you are, just by knowing your face.
Since portraits are such a personal reflection, and you and your business are constantly evolving, it’s important to keep them updated. If you’ve had portraits out in circulation for over two years, then chances are that they no longer reflect your current values or state of being - you might have even changed your hair, or industries?
Behind the business
Share Your Process. Show your ideal clients what you do. Let them in to connect with you. Give them the opportunity to imagine what it could be like to work with you.
Personal branding photography is a selection of images that represent your company in alignment with your brand - ideals, colour, tone, etc.
This selection can vary in the subjects within the images, ranging from: headshots to office space layouts; from the products you offer, to your service in action. All of these images together can help your customers understand the inspiration behind the brand, product or idea.
These photos are ideal for maintaining a professional and personal online presence, for your company’s website and for social media. They present customers with a holistic view of your company, including what you do, what you sell, the environment you work in, who you work with. This will help to build connections and relationships online, giving them opportunities to connect with you and get to know you.
With so many small businesses popping up with ‘bespoke’ website designs that use templates and stock images, it’s vital that you stand out. The best way to do this is to use yourself, the strongest asset that your business has to offer, and demonstrate how you and your company are unique.
Lifestyle & Product
Create the Lifestyle your clients can relate to, what they aspire to.
Lifestyle Photography is your opportunity to showcase what you can do. Images of your product and services that convey the kind of detail and effort put into them, and demonstrates their functionality, making them truly tangible for the customer. This will offer a glimpse of what they could experience if they were to purchase the product.
This is the best way to try and connect customers with the products themselves, and allows you control over how and what part of your business they connect with.